A book by Douglas K. Van Duyne, James A. Landay, and Jason I. Hong (Foreword by Irene Au, Director of User Experience, Google)
The mantra, “The customer is always right,” is as true for E-commerce as it has been for brick and mortar stores. With millions of web sites to choose from, buyers can always take their business elsewhere if they feel dissatisfied with their web experience.
To create effective customer-centric web pages requires an understanding of what people are looking for or expect to find when they shop online.
Visual appeal, speed, ease of use — these parameters are only initial considerations when designing web pages that mean business. The Design of Sites: Patterns for Creating Winning Web Sites (2nd Edition) goes beyond by presenting web page designs — from details to overall page layout — that work or don’t work for customer needs, and why. Book sections are color-coded by subject category. Each section is clearly laid out with screenshots and background information on a subject, and presents a typical problem with multiple solutions.
A few of the topics presented include; Design patterns for web sites, Effective navigation, Site search, Speeding up your site, Homepage portal, Page layout, Mobile web, Understanding customer needs, and Web site genres such as E-commerce or news. The book also contains a term bank, and several appendices for online research and usability testing.
Whether you design E-commerce web sites, or run a corporation or small business with a web site, “The Design of Sites: Patterns for Creating Winning Web Sites, 2nd Ed.,” is a must-have reference guide for how to achieve customer satisfaction on the web.
For other good books on Web Site design, check out the selection below: